There is only one you.
And when you get clear on who you are, what you stand for, and how to convey that in a powerful way, you’ll be completely imitable.
~Kimra |Be True Brand You
Hi friends old and new! I hope you’re well and happy Monday. You know what it is for me today … a day to decompress from last week’s hustle and set goals to keep building this week! Not too sure if you remember my goals for the month. But I mentioned that I’ll be exploring my personal brand a bit more this month. Funny how you set intentions and goals and then resources just kinda fall out of the sky. *hee hee* That’s because while I was considering where to start and feeling extremely overwhelmed while toggling over class ideas and to-do’s for Little INKPLAY Shop, Kimra slid into my DM’s. 😳😳😳 She’s the host of my favorite mastermind group, Freedom Hackers. So I wasn’t ignoring this email. Plus the headline had my favorite word in it *FREE*~ Call me cheap but as a start-up business you quickly get hip to taking free related crash courses and investing (in what you’ll thoroughly commit to, obviously) when absolutely needed. Anywhoo … Kimra was going to be offering a 5-day build your brand mastermind challenge. Talk about timing! All signed up, I knew there was a larger punchline to all of this but I wasn’t joining for that. In fact, this week’s goals are an extension of her 5-day challenge. Yup! I got that much out of it. And can’t wait to tell you all about it … But first let me tell you more about Kimra, the #bybchallenge, and my personal expectations, here.
✨ Be Your Brand Challenge | #bybchallengeLike I said, Kimra slid all up into my DM’s like a ninja with the best thing since sliced bread … Ok, maybe Pokemon is the best thing, but you know what I mean 😭😭😭 Kimra was hosting a free 5-day brand challenge to help business owners of all experience levels how to gain brand clarity and visibility. I’s called the Be Your Brand Challenge. Here’s a short recap of what participants were expected to learn.
Day #1: Figure out what you and your brand stand for. Day #2: Get clear on who you serve. Day #3: How to put your message out into the world with live-stream video. Day #4: How to streamline your visual brand and look good online. Day #5: How to become more visible on Facebook and teach you the best practices for engaging the right way.From the description alone, it sounded like taking this challenge seriously would be a great first step!
✨ Exploring My Personal Brand, ipukekawaiiI always imagined that a personal brand is your essence or personal touch that brings any professional effort to life. Feel free to correct me if I’m wrong … but that’s how I see it. So with that understanding, I went into this challenge wanting to explore me, ipukekawaii (really Imani K. Brown). ^.^ Taking my (budding) kawaii creative career just as serious as my tattoo career, I feel that every creative project going forward will have a piece of me in it. Understanding that, in its simplest form, I thought I’d focus on three main things in this challenge ~
- brand clarity – is ipukekawaii a personal or professional brand and what is allowed as such?
- refine my social message – this will be important for accepting and aligning myself with like-minded brands and creative projects
- place Ippie-chan & other art – figure out how my mascot and art plays into the marketing and business of it all