Dreaming Big + 4 Essentials for Achieving the Entrepreneurial Dream

How “Dreaming Big” Helps You As An Entrepreneur


It gives you a constant flow of motivation

Makes you have passion

4 Essentials for Achieving the Entrepreneurial Dream (https://www.entrepreneur.com/article/251777)

Lifestyle entrepreneurs are truly living the dream. They work, make money and thrive online. Most do not have an established physical location (beyond a couch, coffee shop or occasional home office), and they certainly don’t need one to succeed. A lifestyle entrepreneur just needs two tools: a laptop and a reliable Wi-Fi connection.

Of course, you need other entrepreneurial basics, too, like fantastic ideas, skills, and a jack-of-all-trades mentality. However, does it really matter where you do business, as long as it gets done?

Around 2.5 billion people go online every day, and by 2020 that figure will double, according to tech writer Kimanzi Constable. The Internet is a nearly endless source of potential customers and clients for entrepreneurs. Already, there are many lifestyle entrepreneurs, but few are maximizing their potential in this realm (and there are probably many more who haven’t yet figured out this alluring lifestyle).

Related: Lifestyle Entrepreneurship Is the Ultimate in Work-Life Balance

Some entrepreneurs have figured out how to legally and ethically work the system, and are enjoying some choice perks. For example, moving to another country with much lower cost of living, scoring that foreign income exemption and maybe living a dream of working beach-side is very possible for some lifestyle entrepreneurs. Should they need to consult “in person” with a client or investor, video conferencing or a phone call usually suffices.

However, it isn’t easy to become a lifestyle entrepreneur, but it is possible for many. If this sounds like the right track for you, start by choosing the best, profitable demographic. This isn’t a plea to choose a niche, because that is not always a necessity. It is better to have a specific idea rather than a specific niche. To make money, your target audience has to have money (I’ve tried the broke route and it’s a long one). If you have a great idea, but your target audience can’t afford it, it’s a long road ahead that won’t make money for a while. In my opinion, income generation potential is a key metric that you should make sure is present.

Here are four more steps to becoming the ultimate lifestyle entrepreneur:

1. Start from the ground up.

Your website should be the beginning, but it is never complete. Don’t over-invest in this arena. Instead, build a thriving online presence, work towards an emergency fund, engage with your audience, and seek out tools that can help your business grow.

2. Study what works.

Keep in mind that what works for others may not work for you. Figuring out what works for your business and you will involve research, trial and error. Testing is your friend, and failure can be a great teacher.

Once you’ve achieved some success, evaluate it. Could it be made even better? Don’t let the white noise overwhelm you, but do acknowledge, evaluate your business and grow it.

3. Grow your audience.

The more exposure you get, the faster your audience will grow. Seek out different means, such as being a guest on a podcast, on other blogs or on authority sites. This will grow your lifestyle business daily.

Related: 6 Steps to Becoming a Lifestyle Entrepreneur

4. Charge what you’re worth.

Many entrepreneurs accept less-than-great pay to gain experience or exposure. This can be a savvy move in the beginning, but do not be guilted into staying with a client because they gave you a shot. Charge what you’re worth, and realize that will steadily get higher as you gain more experience.

Being a lifestyle entrepreneur is likely more achievable than you think. However, it is not the best fit for everyone. Before even pursuing this track, make sure you’re the type of entrepreneur cut out for such a lifestyle, because otherwise you will stumble with every step.

Lifestyle Entrepreneurship Is the Ultimate in Work-Life Balance (https://www.entrepreneur.com/article/251604)

6 Steps to Becoming a Lifestyle Entrepreneur (https://www.entrepreneur.com/article/244407)


“Knowing Your Why” is a topic you’ll see floating around on a lot of blogs speaking to creative entrepreneurs and bloggers, and for good reason! It’s an important question to ask yourself, and it can apply to every phase of your business, from planning to launching products to growing your business or blog. Asking yourself “why” while planning and building your business behind-the-scenes starts you off on the right foot and gives you a strong vision for the future. When you know your why, it’ll help you determine your mission and vision, and it will act as the thermostat for your business. It should control the purpose behind every action you take and things you create, just as a thermostat controls the temperature of a house.


You know you’re why, but now you need to know your audience, which may be influenced by the mission and vision of your business. Think of your business or blog’s purpose, who is an ideal client who would be drawn to the work and content you’re producing? I’ll use myself as an example. I’m a graphic designer, and the “why” of my business is to create hand-crafted and heartfelt design for small business owners. The content I write on this blog is geared toward other creativepreneurs who need some insight about design, running a business, or who may just need some inspiration. All the work I do and the content I create points back to who my ideal client is: a small business owner (ideally creativepreneurs), who values design.

So, who is your target audience? Your dreamiest of dream clients? Get as specific as possible. Are they male or female? What’s their lifestyle? What stage of life are they in? What’s their niche? What sort of challenges do they face daily? If you want, you can even create a persona or avatar of your ideal client.


I like to think that the answer to “what” is the combination of the questions “why” and “who”. When you know the purpose—the why—of your business and who you’re trying to reach, then you can more accurately determine what services or products (or both!) will help accomplish that purpose and reach that audience. Everything works together in a way that makes sense, and helps give you clarity.

So when you’re thinking of creating a new product, writing a blog post, or launching a new product, measure it up against these two questions:

  1. Does is line up with my business’s purpose?
  2. Would your ideal client find it valuable and be willing to make the investment?

Tips + Ideas + Suggestions:

  • Niche-specific services*
  • E-book
  • Webinars
  • Printables
  • E-courses
  • Video tutorials
  • Content upgrades
  • Informative blog posts
  • Resource lists
  • How-to guides

*In order to properly marry you’re “why” and “who” to make you’re “what”, you need to get quite specific. Don’t just say you’re a business coach. Say you’re a business coach for creative mompreneurs. You have a specific audience, so it’s in your best interest to offer a specific service in order to effectively reach them and establish yourself as an expert.


Now that you know your purpose, your people, and your offerings/services, you just need to find where they’re hanging out! With so many social media platforms available, it’s easy to spread yourself too thin. Narrow down the platforms you’re using to the ones that you most enjoy, complements your content best, and makes it easy to engage with your ideal audience.

Tips + Ideas + Suggestions:


  • Find people in your niche, and get social! Comment (and be genuine!) to engage with people in your community and build relationships.
  • Find hashtags that are popular (aka a lot of people looking through those photos) and fit in with your niche
  • Participate in Instagram photo challenges. They’re fun and will connect you with a new group of people


  • Share more than just your content and what you’re selling. Share resources that you feel are genuinely helpful, entertaining, or interesting for your ideal audience.
  • Participate in Twitter chats. You’ll connect with people and be able to share your opinions and expertise on topics that are within your area of interest.


  • Join business groups that aren’t all about promotion. This opens up ample opportunities to network, find jobs, share helpful resources, and show your knowledge when people ask for help.
  • Since there’s not a limited word count like there is on Twitter, you can share longer stories and posts with your audience. Ask for people’s opinions and feedback to encourage engagement.


  • Join group boards to share your content with a much broader audience
  • Only pin high-quality images that link to reliable sites
  • Create secret boards for the types of pins your ideal audience wouldn’t be interested in
  • Make sure your site allows for rich pins

8 Mindsets That Will Set You on the Path to Success

1. Have a growth mindset.

According to Zimmerman, the most important thing you can do is to embrace a growth mindset. This is the mindset that will allow you to dream big and push the boundaries of your ideas to new levels.

She subscribes to the maxim, “Everything on the way rather than in the way,” which comes from leading educator Dr. John Demartini.

Instead of judging experiences in terms of failures and successes, frame them in a positive light. You will have challenges and obstacles along the way. Recognize that all of them can help you grow and become a better person.

Another mindset expert, Carol Dweck, explained that if you aren’t in a growth mindset, you probably have a fixed mindset, which is dangerous because it will ultimately stifle your ability to reach new achievements.

“A fixed mindset is when people believe their basic qualities, intelligence, talents and abilities are just fixed traits. They have a certain amount and that’s that,” Dweck said.

With a growth mindset, people believe that their talents and abilities can be developed over time through experience and mentorship, so they push themselves and “go for it.”

“They’re not always worried about how smart they are, how they’ll look or what a mistake will mean,” Dweck explained. “They challenge themselves and grow.”

2. No risk, no reward.

“Sometimes you just have to jump off of a cliff,” Zimmerman said.

Do something completely out of your comfort zone and your mind will become more nimble. As a result, you’ll learn to push yourself to new heights. Those who fail to get out of their comfort zone often end up with a rigid mindset.

An unwillingness to take risks stymies progress, and you will ultimately fizzle out.

Just like the high achiever from high school — the person voted “most likely to succeed,” but who doesn’t accomplish anything beyond that — you have to push yourself or you will fail to launch.

“They become afraid of making mistakes. They become afraid of tarnishing their image,” Dweck said.

3. Embrace your mistakes and move on.

Part of taking risks is being able to learn from your mistakes. A blunder can also be an amazing blessing because you can use your misstep as a jumping-off point toward something new.

Related: Positive Thinking Is Powerful But Delusion Is Fatal

“The universe gives us gentle reminders of what we need to do,” Zimmerman explained. “However, if we ignore that advice for too long or fail to understand the message and take action, that is where we receive our greatest life lessons.”


Instead of trying to hide or make excuses, consider what you can take away from these experiences as you go forward.

4. Curiosity will keep you thirsting for more.

No matter what your level of education, you should never stop learning. According to Zimmerman, a thirst for knowledge is something that can never be quenched, and should be a lifelong quest.

She explained having an endless supply of curiosity is key to seeing beyond what’s in front of you, discovering what you are truly capable of and keeping yourself in a growth mindset.

“I can honestly say that no amount of knowledge is ever enough to quell my thirst in life to know, have and be more than I am today,” Zimmerman said.

5. Find gratitude, celebrate others’ successes.

“Another important factor is to cultivate gratitude by celebrating and sincerely being happy for other people’s successes,” Zimmerman said.

Acknowledging and delighting in others’ successes will help you shirk feelings of bitterness or resentment, and will allow you to focus on the positive things you have accomplished as well.

“In life, you cannot receive that which you resent,” Zimmerman added. “Therefore, if you resent or are upset about other people’s success, this leads to you being unable to achieve the level of success you desire.”

6. Shun the negative, feed the positive.

As a rule, you reflect the characteristics of the people with whom you surround yourself. As motivational speaker Jim Rohn has said, “You’re the average of the five people you spend most of your time with.”

In the same way, your mindset will reflect whatever information you feed it. That’s why it’s key to fuel your mind with positive information on a daily basis.

“Most importantly, you must surround yourself with positive influences that can help you live your best life and become your best self,” Zimmerman said.

7. Be healthy in mind and body.

Don’t discount the importance of both physical and mental agility.

Zimmerman recommends embracing both, since they work together to keep you alert and focused.Related: How Positive Thinking Can Make You a Better Problem Solver

She says being fit and healthy creates more positive thoughts than negative and helps you to take the daily action necessary to achieve your priorities.

“What I mean by that is, by staying fit and healthy, you have endless energy and enthusiasm for life, and act in a more loving way.”

8. Keep your energy high.

When you are feeling low on energy and neglect to work out for a little while, your enthusiasm and positivity wanes, which in turn allows negative thoughts to take hold.

Zimmerman likened those negative thoughts to a river of energy running out of your body. “You lose your vitality and you are far less likely to attract all the positive things, people and opportunities that you want from life,” she said.

Energy equals momentum, which is particularly important in business. It’s about having the drive and endurance to manage your daily activities.

“Physical exercise and positive thoughts assist with that, and give you a constant boost of ‘feel-good’ endorphins,” Zimmerman explained. “It all works to make it easier to attract positive circumstances into your life.”

5 questions every Creativepreneur should ask themselves


After answering all those questions, now all that’s left is to figure out how you’re going to attract your dream clients, tell them about your business, and then get them to purchase your products or services. No big deal, right? It sounds like it could be overwhelming, but it’s totally do-able! Remember, this process is all about working from general to specific. The “how” is where it gets super specific and these questions get actionable answers. Here’s some ways to make “how” happen:

Consistent branding

Consistency is the key to unlocking the “how” door. Be consistent in everything you do from the tone you write in, to the quality of content you share, to the design of your blog post graphics. Your branding should be present in everything you do involving your business. You want to leave your mark on things around the web so that people immediately recognize it as yours. Brand recognition is a beautiful thing! Trust me, you want it. Consistency in your branding will help keep things in line with your purpose and with the audience you’re reaching. Plus it’ll help you create the best products and services, and keep people following along with what you’re doing.

Social butterfly

Like I addressed in the “where” section above, find your favorite and most successful social media platforms. Share high-quality content and engage with your ideal clients and others in your community. Building relationships is a great way to build a following and eventually bring in sales. People are more willing to purchase things from someone they like and trust.

Drop some knowledge bombs

If you want people to read your content and trust your expertise, then give them something that will benefit them, whether it’s teaching them how to do something, encouraging them, or entertaining them. Don’t keep all your hard-learned lessons for yourself. Give most of that knowledge away for free, and then build products and services using that knowledge and experience.

Make it easy for people to figure out what you do and how they can hire you

I’m stunned by how many websites I’ve visited and end up leaving not feeling 100% confident that I know what that person does. THAT’S NOT GOOD! Sorry for the all caps, but it’s absolutely crucial that people know what you do. It should clearly state it on your website and on your social media channels. And then the content you share on your blog and on social media channels should help show what field you work in and what you’re knowledgeable about.

You also need to make it clear what services you offer, and have a clearly marked way for people to get in touch with you. Don’t hide your contact page; keep in a visible and predictable place. If you make things too difficult, people may decide it’s not worth the effort to try and get in touch with you.

What Type of Dreamer are You? (Quiz)


1.  Daydreams

occurs during our waking hours when we let our imagination carry us away. As our minds begin to wander and our level of awareness decreases, we lose ourselves in our imagined scenario and fantasy – probably due to fatigue (raise your hand if you’re an insomniac)

2.  Lucid Dreams

Lucid dreams occur when you realize you are dreaming

Other dreamers have cultivated the skill to remain in the lucid state of dreaming. They become an active participant in their own dreams, making decisions in their dreams and influencing the dream’s outcome without awakening.

3.  Nightmares

occur because we have ignored or refused to accept a particular life situation; an indication of a fear that needs to be acknowledged and confronted. It is a way for our subconscious to make up take notice.

4.  Recurring Dreams

dreams repeat themselves with little variation in story or theme; may be positive; Once you have found a resolution to the problem, your recurring dreams will cease.

5.  Healing Dreams

messages for the dreamer in regards to their health

6.  Prophetic Dreams

also referred to as precognitive or psychic dreams are dreams that seemingly foretell the future.

7.  Signal Dreams

dreams help you how to solve problems or make decisions in your waking life.

8.  Epic Dreams

Epic dreams (or Great dreams) are so huge, so compelling, and so vivid that you cannot ignore them. The details of such dreams remain with you for years, as if your dreamt it last night. These dreams possess much beauty and contain many archetypal symbology. When you wake up from such a dream, you feel that you have discovered something profound or amazing about yourself or about the world. It feels like a life-changing experience.

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